The WHO Radio Pinky Swear Radiothon is a day-long radio event to raise funds to further the mission to help kids with cancer and their families with financial and emotional support.

Date and Location:


5:00 am-7:00 pm

Tune to 1040 AM or listen on iHeartRadio

Call 833-456-5437 (KIDS)

To Donate:

Drive-thru at the Newsradio 1040 WHO Studios

2141 Grand Avenue

Des Moines, IA  50312

Donate at one of the Premier Credit Union branch offices:

800 9th Street - corner of Keo Way

Skywalk - Greater Des Moines Partnership Bldg - 700 Locus St

1301 Grand Ave, West Des Moines520 Grand Ave, Ames

CLICK HERE to make your gift online now

On December 11, 2015, Newsradio 1040 WHO held their first Radiothon on behalf of the Pinky Swear Foundation to help pay the mortgages, utility bills, and other financial needs of families who have a child with cancer in Iowa and across the U.S.

The tradition continued in 2016, and the Radiothon has now raised over $105,000 for the Pinky Swear Foundation. Since January of 2016, 110 financial gifts have been provided to Iowa families with an average gift of $550.

The 2017 event will include:

  • On-air hosts dedicating their shows to Pinky Swear Foundation
  • Hourly prize drawings
  • Volunteer opportunities
  • Special guests
  • Kids with cancer - we call them All-Stars - and their families
  • Community partners
  • Pinky Swear Foundation staff

Kids with cancer demonstrate courage, patience and resilience. We call them All-Stars! Meet Pinky Swear All-Stars from Iowa:

Thanks to the partners for the 2017 WHO Radio / Pinky Swear Radiothon:

Premiere Sponsor

Pinky Swear Sponsor

Orange Sponsor

Blue Sponsors